Digital marketing is infinitely more affordable than long-settled offline marketing methods. An email or social media campaign, for example, can program a marketing message to consumers for the simple half of the cost of a TV ad or print campaign, and probably reach a large audience. But one of the main benefits of managing your marketing digitally is the content with which results can be followed and check. Rather than conducting valuable customer exploration, you can quickly view customer response rates and compute the success of your marketing campaign in real-time, approving you to plan more completely for the next one.